Western Digital Corp. (NASDAQ: WDC) today unveiled the new Western Digital® WD Purple® SC QD312 Extreme Endurance microSD™ card for designers and manufacturers of AI-enabled security cameras, smart video surveillance and advanced edge devices that capture and store video at higher bit rates than mainstream cameras.
According to IHS Markit, global shipments of professional video surveillance cameras are expected to grow from 127 million to over 200 million between 2017 and 2022, and those with on-board storage are expected to grow by an average of approximately 19 percent per year1.
With the migration to 4K and higher video resolutions, and the introduction of more smart cameras with built-in AI and improved local processing capabilities, surveillance cameras need to be able to store both video and raw data to facilitate these AI capabilities. As a result, storage with higher capacity, more intelligence and greater durability is increasingly required.
Expanding upon four generations of world-class industrial storage products, the Western Digital WD Purple SC QD312 Extreme Endurance microSD card addresses the tremendous growth of high-resolution security video with its rich feature set. The small form factor storage solution was created to meet the demands of extreme endurance, high capacity and challenging environments for the edge storage to confidently store high-quality video while reducing the need for frequent replacements.
“The complex storage requirements of the growing security camera market are set to push the status quo with modern advanced edge and smart video devices. Surveillance customers look to durable and reliable devices with intelligent monitoring to save time and investments,” said Oded Sagee, senior director, Devices, Western Digital. "With the microSD card introduced today, we are leveraging the power of 3D NAND to ensure no-compromise, primary, on-camera storage for high bit-rate video and advanced functionality for some of the latest AI-enabled smart cameras.”
Western Digital offers a broad portfolio of surveillance storage products and solutions to help people capture, preserve, access and transform their content. Western Digital will be showcasing the new products as well as its entire surveillance portfolio, including the WD Purple 12TB HDD at ISC West (Booth #22067) in Las Vegas. Western Digital is currently sampling the WD Purple SC QD312 Extreme Endurance microSD card to OEMs. For more information, visit our website: Western Digital.
1 Source: IHS Markit, Technology Group, Video Surveillance Intelligence Service, Q1 2019. Information is not an endorsement of Western Digital. Any reliance on these results is at the third party's own risk. Visit technology.ihs.com for more details.
About Western Digital
Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, Upthere™ and WD® brands.
Western Digital, the Western Digital logo and WD Purple are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. The microSD mark and logo are trademarks of SD-3C, LLC. All other marks are the property of their respective owners. As used for storage capacity, one gigabyte (GB) = one billion bytes. Total accessible capacity varies depending on operating environment. Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products are available in all regions of the world.
© 2019 Western Digital Corporation or its affiliates. All rights reserved.
This news release contains certain forward-looking statements, including the expected availability, benefits, capacities, features, performance, pricing and versions of the WD Purple SC QD312 Extreme Endurance microSD card. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: changes to specifications from standards organizations, volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission (the "SEC"), including the company's most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.