MEDIA BUYING GUIDELINES

These Media Buying Guidelines (“Guidelines”) set forth terms with respect to any media services (“Media Services”) provided by you (“you” or “Supplier”) for Western Digital Technologies, Inc., its subsidiaries and affiliates (collectively “Western Digital”), including without limitation, any media buy services and/or media planning services. In the event of any conflict between these Guidelines and any agreement or statement of work (“SOW”) between you and Western Digital related to Media Services (the agreement and SOW, collectively, the “Agreement”), the terms of the Agreement shall control. Capitalized terms not defined in these Guidelines will have the meanings set forth in the Agreement. The terms of these Guidelines shall be read to only apply to Media Services, and are not applicable to other services provided pursuant to the Agreement. Exhibit A (Media Planning Restrictions) is also hereby incorporated by reference into these Guidelines.

Definitions

Action Tag

An action tag is a piece of html code, also referred to as a Web beacon, that when rendered by a browser displaying the Web page on which it is placed, calls the ASTP server for a transparent 1x1 pixel .gif file that allows such server to set and/or read a ASTP Cookie.

The term ad is an advertisement provided by, or on behalf of, Western Digital to Supplier pursuant to these Guidelines. Ads include, but are not limited to, graphical advertising (e.g., banner Ads and other creative), text links and search engine placement.

Anonymous cookie data is data elements of ASTP Cookie Data that have been de-identified such that the intent is that a person cannot be identified by the ASTP Cookie Data alone or in combination with any other reasonably available information.

Ad Serving Technology Provider (ASTP)

An Ad Serving Technology Provider (ASTP) is a third-party technology provider with whom Supplier has a contractual relationship to enable Supplier to serve Western Digital’s Ads and track and store ASTP Cookie Data and Extended Data, including without limitation, demand-side platforms (DSPs), supply-side platforms (SSPs) and other like Ad serving technology platforms.

An ASTP cookie is an alphanumeric identifier that is assigned to an Internet User’s computer and contained in a file on the Internet User’s cookie subdirectory, which is placed on the Internet User’s computer and/or recorded by the ASTP when such computer is in communication with the ASTP’s Ad server (i.e.¸ when Ads are served or clicked on and when Action Tags are activated).

ASTP Cookie Data is data gathered through the recording of Ad impressions delivered, Ads clicked on, and Action Tags that are activated, through use of the ASTP’s technology and performance of the digital media services here under.

Custom Advertising

Custom Advertising is advertising, content, or other materials that are procured specifically for Western Digital by Supplier on its own or through a Media Vendor and includes, without limitation, native advertising, sweepstakes and other promotions, campaigns and materials using Western Digital Data, custom content created by Media Vendors as part of a media buy in which Western Digital’s intellectual property rights are integrated, custom content of which Western Digital is a sponsor, and any other advertising or content that Supplier should reasonably understand to be custom advertising.

Extended Data

Extended Data is data sent to the ASTP’s server by Western Digital’s digital properties (i.e., via activation of Action Tags), regarding information sought by Western Digital about Internet Users’ interactions with and activities and transactions on Western Digital’s web site, which information may include, but not be limited to, pages viewed, time spent per page, time spent per session, products viewed, products purchased, and purchase amounts.

Media Data

Media Data is all information personal or unique to a specific individual, including, without limitation, any information that can be used to identify or contact a specific individual, and first and last name, email address, telephone number, social security or social insurance number, location information, device identifiers, IP addresses, contact information, financial account and other financial information, date of birth, credit card and other payment card number, and online behaviors, accessed, collected, stored or otherwise processed in connection with the Media Services under these Guidelines, and include, without limitation, ASTP Cookie Data, Extended Data, and Anonymous Cookie Data.

Media Program

Media Program is the scope of Media Services to be performed, which shall be performed in accordance with the terms of these Guidelines in addition to other items specifically set forth in the applicable SOW to be delivered by Supplier to Western Digital or the applicable Western Digital subsidiary or affiliate, including media purchases on behalf of Western Digital or the applicable Western Digital subsidiary or affiliate.

Media Vendors

Media Vendors are those third party vendors that provide services for Western Digital pursuant to agreements entered by Supplier on Western Digital’s behalf as expressly set forth under a SOW, unless otherwise agreed upon in writing by the Parties, including, without limitation, Publishers, and data providers used in connection with any media purchases.

Prohibited Content

Prohibited Content means the prohibited content as set forth in Exhibit A.

Parties

Parties means Western Digital and Supplier, collectively.

Publisher

Publisher means third party publisher, or other entity that supplies print and/or digital content and displays advertising for consumption by consumers, including on websites, OOH (out-of-home) ads (e.g., billboards), radio and television stations and programs, and print publications.

Internet User