Western Digital wants to ensure that the media environment in which it advertises reflects quality programming and content that upholds the high standards of Western Digital. Western Digital supports quality programming and content which does not contain gratuitous displays of violence or sex, engage in ethnic slurs, religious programming, extreme political views, demean human dignity or encourage drug usage or alcohol consumption.
Western Digital recognizes that programmers and other content providers are primarily responsible for program content. Western Digital is not attempting to become a censor of such content, but is limiting its advertising support to programs meeting standards that Western Digital believes to be right.
In order to achieve these objectives, Western Digital has established the following guidelines for the purchasing and scheduling of media programs for its advertising.
- glorified drug abuse or alcohol consumption
- excessive vulgarity, profanity, offensive language or obscenity;
- women as objects and/or is demeaning to women;
- discrimination on the basis of race, ethnicity, gender, religion, political groups, sexual orientation, age or disability;
- libel, defamation, obscenity, child abuse, nudity, pornography, adult content, sexually explicit or abusive activities;
- illegal gambling or illegal substances; sedition or illegal activities;
- MP3, MPEG and/or copyrighted materials for download, sale or otherwise, in any case without the permission of the copyright owner or otherwise in violation of copyright law;
- a conflict or violation of any law or any intellectual property or other rights of any person or entity; and
- user-generated content, sites aggregating/distributing user-generated content, personal homepages, or unmoderated or “open” chat rooms or bulletin boards.
However, Western Digital will evaluate the totality of a program or other content containing any of the above and may choose to stay in the program if the following exists:
- The content as a whole delivers a positive social message.T
- he questionable scenes are relevant to the content’s story line.
- The program is broadly recognized as legitimate news programming.
- The program or other content has particular merit of historical, artistic, societal or classical nature.