ibi™, the Smart Photo Manager, Is the Ultimate Father's Day Gift to Help Dad Connect With the People and Memories He Cares About Most

Dads Are Less Likely to Publicly Share Photos and Videos, According to Western Digital Commissioned Study; ibi Helps Dads Collect, Organize and Privately Share More Special Moments

SAN JOSE, CA - Jun 4, 2019

Popular opinion may hold that it is typically mom who plays the role of the family historian, constantly documenting and revisiting precious memories of their loved ones. In reality, dads are just as likely to cherish family photos and videos, and use them to connect with the most important people in their lives. ibi™, the smart photo manager, is the perfect Father’s Day gift to help dad collect, organize and privately share his photos and videos with those who matter most to him.

“Because fathers are less inclined to publicly share personal photos or stories, many assume they care less than mothers about family memories. However, research on nostalgia indicates that there is little or no difference between moms and dads when it comes to nostalgic feelings about family,” said Clay Routledge, professor and psychological scientist. “Dads tend to be more private, but they very much want opportunities to connect with loved ones by sharing meaningful memories.”

A recent study conducted by Wakefield Research and commissioned by Western Digital1 (NASDAQ: WDC) helps shed light on dad’s family photo sharing behaviors, underscoring why ibi is a perfect solution for the father who is looking for more private and meaningful ways to share his treasured family memories:

  • Only 29 percent of dads who use social media have posted 70 or more personal photos across all of their social media sites, compared to 43 percent of moms.

  • For those with an inner circle of close friends and family, more than two in three American dads (67 percent) have had someone post a photo of them that they did not want to be seen publicly, compared to only 57 percent of moms.

  • American dads (44 percent) would share photos more often than they currently do if there was a more private way to share them, compared to only 31 percent of moms.

Key product features of ibi include:

  • Automatically collect all of your favorite photos and videos from your phone, computer, USB drives, and popular cloud and social media accounts2

  • Invite your closest friends and family to a private space called the Inner Circle where you can all post photos and videos for each other to see

  • 2 terabytes (TB)3 of space (capable of storing 500,000 photos* or 200 hours of video**)

  • Stream videos to TV with popular TV streaming devices

  • ibi is a great value for a one-time cost and no subscriptions. ibi can be a lower cost alternative to some cloud services offering the same amount of space for a monthly subscription fee.

ibi is now available in the U.S. on Amazon.com, BestBuy.com, Target.com and http://www.meetibi.com for $179.99 USD. For more information about ibi, visit the website, or follow www.instagram.com/meetibi and www.facebook.com/meetibi.

About Western Digital
Western Digital® creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data.

Western Digital® data-centric solutions are comprised of the Western Digital, G-Technology™, SanDisk® and WD® brands.

© 2019 Western Digital Corporation or its affiliates. All rights reserved.

Western Digital, the Western Digital logo, SanDisk, the SanDisk logo, ibi and the ibi logo are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Google Chromecast is a trademark of Google LLC. Roku is a trademark and/or registered trademark of Roku, Inc. in the United States and other countries. All other marks are the property of their respective owners. Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products are available in all regions of the world.

1The survey was conducted by Wakefield Research among 1,000 U.S. adults, ages 18+, between Feb. 28 and March 6, 2019, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population. The margin of error is +/- 3.1 percent.

2Social Media or Cloud account registration may be required. Social Media and Cloud services may be changed, terminated or interrupted at any time and may vary by country.

31TB = 1,000,000,000,000 bytes. Actual user capacity less.

*Based on a 13.75 MP, JPEG image with an average file size of 3.5MB. Examples of the number of photos that can be stored are provided for illustrative purposes only. Your results will vary based on resolution, content, file compression, file format, file size, host device, pre-loaded files, settings, software and other factors.

**The number of hours for videos is based on the 1920*1080 Full HD @ 30fps, 145MB/min, DV format. Examples of the hours of video that can be stored are provided for illustrative purposes only. Your results will vary based on bit rate, content, file compression, file format, file size, host device, pre-loaded files, resolution, settings, software and other factors.

Forward-Looking Statements
This news release contains certain forward-looking statements, including the expected availability, benefits, capabilities, capacity, performance and/or other features of the ibi smart photo manager. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: changes to specifications from standards organizations, volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission (the "SEC"), including the company's most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.

Press Contacts


Corporate

Jim Pascoe
+1-408-717-6999
jim.pascoe@wdc.com

Analyst Relations

Lisa Neitzel
+1-408-717-7607
lisa.neitzel@wdc.com

Americas

Steve Shattuck
+1-949-672-7817
steve.shattuck@wdc.com

Asia Pacific

Jolin Tan
+65-6840-9326
jolin.tan@wdc.com

China

Cathy Ding
+86-213-2063-843
cathy.ding@wdc.com

EMEA

Neill Ewen
+353-87981-3568
neill.ewen@wdc.com

 

India

Monika Sharma
+91-991-0088-894
monika.sharma@wdc.com

 

Japan - Corporate

Emi Hatano
+81-343-347-115
emi.hatano@wdc.com

Japan - Products

Kenji Suzuki
+81-3-3642-265
kenji.suzuki@wdc.com