We Drive Certainty in the AI Era

It has been one year since the SanDisk spinoff, and during that time the company has experienced significant momentum and change. Our business has sharpened its focus and strengthened execution as a critical storage innovator in the AI era. As is often the case, brand strategy follows business strategy.

Our legal entity remains Western Digital. We will use WD in day-to-day communications as a shorter, more modern, and globally relevant expression of the brand—one that already reflects how our customers, partners, and employees commonly refer to us today.

The logo features a series of rotating vertical planes that convey momentum, scalability, and innovation, with a clear visual reference to data center racks. Together with the WD wordmark, it reflects our role at the core of modern data infrastructure.