I’m a 44-year-old sports photographer and former journalist. I’m now passionate about cycling and skiing, but the other topics I shoot are also large parts of my life and lifestyle.
If I don’t like it, I don’t shoot it.
I have been the official photographer for the Freeride World Tour — the largest mountain ski and snowboard tour in the world — for the past fourteen years. I also run a photography studio in Geneva, Switzerland.
It’s a balancing act between two worlds — but my focus has always been on athletes.
I started with analog photography, went through the press crisis, embraced Instagram, and now focus on directing TV documentaries. However, at the end of the day, I’m still a photographer. I believe that the most important thing is to tell stories, because stories make us dream and cry — and sell products along the way, if needed.
I’ve become more and more of a minimalist in my work, although I’m still evolving. It’s a long process and requires navigating between your clients’ needs and your own vision of your work.
On my first big assignment, I had just started using digital photography, and I lost all my data — and my client’s business along with it.
How can you spend 8,000 euros on a camera without adding in a bit more for a durable, reliable memory card? Since that accident, and whenever I do digital photography, I only work with the best memory cards available — no discussion, that’s SanDisk.
I specialize in love, and by that, I mean sports I love. But I don’t like to call it “sport” because I’m not concerned with stick-and-ball activities. Instead, I love the lifestyle that surrounds each sport and its athletes. When I was in my twenties, I started a mountain bike magazine dedicated to freeriding and big jumping — but overall, it was a manifesto against road cycling and shaved legs. And yet look at where I am now — I’m itching to get on my road bike and get cycling!