DISCOVER YOUR DRIVE
Discover how storage optimized to deliver the right combination of speed, capacity and endurance can change the way you work and play. From high-capacity, workhorse HDDs to efficient and speedy SATA or NVMe™ SSDs, Western Digital Color Drives let you find a purpose-built device that's perfect for your project, profession or passion.
WD GREEN
The Student
Between lectures, basketball and work, you have barely any time to spare. You need a PC that can keep up with your fast-paced life so you can spend less time booting up and more time getting things done. WD Green is the perfect drive to keep your projects firing on all cylinders.
WD BLUE
The Creator
More than just producing mind-blowing visuals, your job is to create something that’s never been seen before. Every late night you’re pushing yourself, your system and your body of work farther and farther. Every day is a venture to harness inspiration and put something new and meaningful in the world. This is what drives you.
WD_BLACK
The Gamer
Video games aren’t just your passing hobby. They’re a way for you to leave reality behind as you explore fantastic worlds, test yourself against others and meet new people. With the speed and performance of WD_BLACK at your side, your options are limitless. Your destination—anywhere.
WD RED
The Editor
When it comes to video and photo editing, your work demands fast access to your digital data. WD Red drives let you manipulate files with ease and give you the peace of mind that your hard work is backed up so you can focus on what truly matters: your passion and livelihood.
WD PURPLE
The Guardian
Your customers demand the best, and that’s why you choose WD Purple, storage purpose-built for smart video recording. The ability to store and analyze data from camera to cloud quickly lets your customers operate more efficiently, saving time and money and simplifying their world—and yours.
WD GOLD
The Small Business Owner
Your staff and customers are the true heart of your business, so keeping their sensitive and personal data safe is of the utmost importance. Along with your highest-quality service and customer care, you’re known for having a heart of Gold—and now you’ve got the storage to go with it.