Dixie Dixon

Commercial Photographer/Director

Dixie Dixon

Dixie Dixon has always been inspired by the allure, magic and unique challenge of shooting fashion photography. Texas born and bred, Dixie’s projects have taken her around the world. As one of the 16 original US Nikon Ambassadors, Dixie has spent the last decade bringing creative visions to life for major commercial brands, ad agencies, and fashion/commercial clients such as Nikon, Disney, Virgin, Florsheim Shoes, Rock & Roll Denim, Marriott and more. In 2021, Dixie ranked #1 Top Fashion Photographer by One Eyeland Awards worldwide.

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"I’ve always been inspired by the allure, magic and unique challenge of creating fashion photography."

Finding Fame in Focus

Every weekend at 6:00 A.M., shy, blonde-haired Dixie Dixon would show up on the school field, full-manual Nikon FG in hand, to shoot Little League pictures. Shooting took all day. Chaos set in whenever kids would arbitrarily switch positions in line. It wasn’t much of a job, but for a quiet Texas girl in high school, $10 an hour sounded like heaven. Dixie loved it. As the little kids say, she loved it enough to marry it.

Dixie’s camera was the artificial confidence that let her experience every party, social event, and sports game. It was her ticket to life. One day in 2003, the Klein High School Bearkats were getting their butts kicked. The band was blown out. The cheerleaders were listless. Photojournalist wisdom dictated that Dixie should capture the moment as it stood before her, but then inspiration struck.

"I got them all stirred up," recalls Dixon. "I said, ‘I want you guys to go out there and cheer as hard as you can!’ They did, and I captured that moment. I created that moment, just like I do now in fashion. My image made the cover of the yearbook. I think that’s really when I decided to pursue photography for a living."

Dixon went on to college, where she majored in Business with a minor in Art. She supported herself taking every photo assistant job she could find, including helping out a wedding photographer. One day, on a whim, she Googled "fashion photography study abroad," and this soon led her to a stint studying with world-class photographers in London. Fashion photography captured Dixon’s imagination and became her calling. She returned home, quit wedding photography, and, while still in college, spent the following year doing everything possible to cultivate a fashion photography business.

"I knew what I wanted to do, and I was just going to go after it."

The Fruits of Focus

Dixon finished college with $10,000 to her name. She invested in a Nikon D70s digital camera and started shooting portraits that soon evolved into "high-end portraits." Clients started materializing asking for her to bring "that fashion look" to their wedding and bridal shoots, and they were willing to pay for it. However, unlike many young photographers, Dixon didn’t put samples of all of her work online. She knew exactly where she wanted to go, and she only publicly displayed images that presented her as a bona fide fashion photographer. "The key in getting into the niche that you're looking for," she says, "is to only show the type of work that you want to shoot."

After a year of presenting herself as a fashion photographer, a funny thing happened: People began hiring Dixon to shoot fashion. She projected what she wanted, and then the law of attraction took over. Soon, she was in a position to accept only the jobs she wanted. Her rise to international photographer celebrity hasn’t stopped since.

Interestingly, Dixon sees her choice of gear, including her storage, as being a key part in this march to success. Like many creative pros, she suffered an early disaster that she’s been careful never to repeat. During that first formative year of her career, she had all of her work on a conventional consumer hard drive—which failed. An entire year of work vanished in an instant, and there was no backup. Dixon learned her lesson about creating duplicate data copies, but it took another couple of drive failures before she learned that ordinary storage was a disaster waiting to happen.

"I used a ton of other drives before I found SanDisk Professional and SanDisk, and they were all too slow or unreliable," she says. "SanDisk Professional drives finally gave me peace of mind because they always have the best hard drives out there, and I could trust them to keep my images safe. I also love that they’re super stylish, because part of shooting commercial work is creating an experience for the client on-set. When I arrive with this MacBook Pro and two SanDisk Professional G-DRIVE SSD's, it looks really professional and streamlined. It makes an impact on my client. The more put together your production looks, the more that they’re going to believe in your vision and the more they’re going to invest in your talent."