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It is expected that a level 4 and level 5 autonomous vehicle will need 2TB or more of onboard storage1
115M by 2025
It’s estimated that there will be 115 million connected vehicle shipments around the world by 20252
Along with AI and sophisticated sensor arrays, the automotive industry will require growing amounts of data storage to keep up with an explosion of new in-car applications and vehicle-to-everything connectivity. The future of connected and fully autonomous vehicles depends on the ability of tech companies to continue to deliver high-performance, high-capacity, high-endurance, and reliable storage.
SOURCE: Data storage and AI are driving the evolution of autonomous cars by Huibert Verhoeven, Western Digital (VentureBeat, 2020)
HOW DATA DISRUPTS
Data Disrupts Auto & Transportation Industries
The automotive and transportation industries are on the cusp of a disruptive technology phase. Vehicles are not simply mechanical engines but are now data centers on wheels, driving a new generation of storage infrastructure needs. As cars become connected and autonomous, massive amounts of data are being created and consumed. This requires new approaches in data processing that improve communications and interactions between humans and vehicles, vehicles and vehicles (V2V), and vehicles and infrastructures (V2I), while enabling a better and safer driving experience. This places massive demands on data storage and processing in the vehicle and in edge compute servers while pushing the boundaries of cloud-based services in the core.
FUELING AN INDUSTRY WITH DATA
Data Fuels the Future of Automotive and Transportation
The automotive and transportation industries are investing in new data center infrastructures and edge technologies that extract immediate intelligence from captured data, not only to enhance the driving experience, but to also make it safer. This creates a need for new storage in network and computing infrastructures that combine cloud services with in-car computing power to handle the massive amounts of data collected by connected cars.
DRIVING MARKET DISRUPTION WITH DATA
Western Digital Offers a Proven Portfolio of Automotive-Grade Products Designed for the Evolving Market Requirements of Connected and Autonomous Vehicles
From an Instrument Cluster to a Digital User Experience
The digital cockpit or e-cockpit is changing how we experience cars. Future e-cockpits will play an integral role in moving towards a smart and personalized in-vehicle experience. Modern cars will incorporate instrument clusters, infotainment, and some ADAS functionalities into a single Engine Control Unit to provide a seamless, personalized, and more enjoyable end-user experience.
As a substantial amount of data needs to be aggregated, processed, stored and rendered to enable the full potential of the e-cockpit, vehicles will need robust and reliable storage solutions. iNAND® embedded flash drives are designed for harsh environments and demanding requirements for e-cockpit. Fully vertically integrated, our automotive-grade flash products are IATF 16949 certified and AEC-Q100 compliant. You can rely on our high-quality and high-reliability storage solutions to meet your stringent requirements.
Imaging the Possibilities of Advanced Connectivity
As cars become more advanced and connected, OEMs have to deliberate their data strategy thoughtfully. The number and type of applications, sensors and cameras will continue to grow, and they will need to be regularly maintained and updated during a car’s lifespan. Just like you have been accustomed to your smartphone updates, it becomes normal that connected vehicles are designed to receive updates, including feature upgrades and security patches, over the air (OTA) and transmit diagnostic and operation data from onboard systems to the cloud. By leveraging the connectivity, OEMs can significantly reduce recall expense, slow vehicle depreciation by providing ability to upgrade functionality, increase operational efficiency, and shorten the time to market.
As 5G rolls out across the world, it will take Vehicle-to-Everything communication (V2X) to the next level. Data between vehicles, its surroundings and the cloud provides valuable insights to improve car safety and reduce fatalities on the road, ultimately leading to autonomous driving.
How to manage the increasing complexity for millions of vehicles around the world is a challenge for car OEMs. The key is to have a sophisticated data strategy in place to ensure efficient and reliable executions. Western Digital has been a trusted storage solution supplier to the automotive industry since 2002. We help automotive OEMs and Tier 1s to meet the most demanding requirements and address technical challenges.
From Car to Cloud and Back Again
The rise of intelligent and connected cars has led to a proliferation of data generated inside and outside the vehicle. The question is, what becomes of all that data? Insufficient storage at any point of the Car2Cloud cycle means lost opportunity and unrealized potential. Western Digital is the only data storage company in the world that has an entire product portfolio to support data flow from car to edge to cloud and back again. Our platform products, HDDs, SSDs, and embedded products empower you to capture automotive data at its source so you can leverage it for a competitive edge. Prepare for the future of Car2Cloud with Western Digital.
Safely and Reliably Powering Autonomous Drive
Advanced driver assistance systems (ADAS) pave the way towards autonomous driving. Level 1 to Level 2 driving automation have been widely adopted. OEMs are preparing for Level 3 and beyond. The autonomous drive computer pulls information from sensors, maps, and artificial intelligence (AI) databases to function safely.
iNAND embedded flash drives become crucial to making sure data is available and reliable when it’s needed. Our embedded drives provide real-time in-vehicle storage for the autonomous drive computer to overcome latency and connectivity issues that arise when accessing the cloud.
More Vehicles to Record Video and Car System Data
Drive recorders are a popular aftermarket product for taxis and shared driving services to record what is going on inside and outside of the vehicle. As vehicles become more autonomous, government regulations and insurance companies will likely require that cars are equipped with recorders that can capture both video and critical vehicle system data.
While SD and microSD cards have been an excellent storage solution to capture aftermarket drive recorder video, the industry is shifting towards high-endurance embedded solutions such as iNAND due to the ruggedness of a surface mount device for black box recorder applications that also capture the vehicle’s sensor and system data.
The Future Disruptions of Transportation
Transportation as a Service (TaaS) or Mobility as a Service (MaaS) is considered by many to be the future of transportation. It enables uses to travel from one location to another utilizing shared resources without the hassle of owning a personal vehicle. When companies are piloting their MaaS programs, vehicles will continue to generate ever-larger amounts of data. It is essential to understand and maximize fleet management data. Getting the whole picture of vehicle conditions and performance helps fleet managers increase efficiency and make informed decisions.
Disclosures
1. Source: Storage Capacity Requirement for Autonomous Vehicles to Balloon Over 2TB in the Next Decade, Counterpoint Technology Market Research 2019
2. Source: The Connected Car Market Will Endure a 15% Shipment Decline, Flat Revenues in 2020; Sales Return on Trend Early 2022, ABI Research 2020
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