Georg Tappeiner started out as a landscape and portrait photographer. In 1985, at the age of 21, he moved to London, UK, and worked his way from assistant to photographer. He developed his specialization in commercialcar photography. After 10 years in London, he moved to Milan, Italy where, between 1995 and 2010, he worked for many of the leading advertising agencies across Europe. The focus was still on advertising photography in the automotive industry.
At the same time he began to compensate with landscape photography and since 2006 also aerial photography. The focus was on the Dolomites, which were declared a UNESCO World Heritage Site in 2009. In 2010 Georg Tappeiner made the conscious decision to concentrate fully on landscape photography. In February 2010, National Geographic Germany published a cover story with his photos of the Dolomites, which was reproduced in whole or shortend version by numerous other National Geographic editorial offices in Europe and abroad. The high distinction by the Unesco World Heritage Committee of the Dolomites as one of the most beautiful natural landscapes in the world as well as the success the editorial had, was the reason for National Geographic Germany, in collaboration with Georg Tappeiner, to bring the photo exhibition "Dolomites –the heart of stone of the Earth" to life and to carry it into the world. In 2020 it will celebrate its tenth anniversary and can look back on numerous exhibitions across Europe and Canada. Georg Tappeinerhas worked for various magazines such as Geo Saison, National Geographic and Conde Nast Traveler. He has also published various publications such as calendars and books, also in collaboration with Reinhold Messner and for his Messner Mountain Museums. Georg Tappeiner's landscape photographs have been shown in numerous exhibitions around the world. As a curator, he has a organized exhibitions for the Italian Ministry of the Environment and the United Nations. For some time now, there has been an increasing trend away from classic landscape photography towards abstract photography.
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In the last years I shot a lot of my pictures from the air, mainly helicopter. At the moment I’m fascinated with rain and wind.
It depends on what I photograph, on what I want to achieve. You can emphasise, with focus, balance colour or a combination of it a certain part or aspect of the picture, just as much as the mood of a photograph changes when you shot in landscape or portrait format or when lowering or rising the horizon in the picture.