Joao Carlos

Usually my first step is to create a mood board, everything begins to come together from then on.

I treat celebrities like normal people, who just have a lot less time for the shoot.

I use Profoto strobes; they are super small and quite robust plus the quality of light isfantastic. Moreover, I use avariety of light modifiers everything from soft boxes to strip banks and beautydishes. Itreally depends on what I am shooting, but I have a lot of fun mixing and creating with light.

I think with over a twenty years career it’s very difficult to point out my best experience, I think I am very blessed to wake up every day and do what I do for a living. My worst experience having to deal with the money side of doing business.