"On set, especially for fashion shoots, time is money,” says renowned fashion and portrait photographer Lindsay Adler. "Sometimes you’re shooting right up until the very last second that you have at this location, which you’ve rented for however many thousands of dollars. The second your time is up at a location, you have to be out or else you get billed steep overtime. So at the last possible second, I’ll shout ‘its a wrap!’ for our interns or assistants to wrap it up. Sometimes they pack up so quickly that they forget that the drives are attached, and the drives crash onto the floor with everything we’ve shot that day. They freeze, probably thinking that I’m going to get angry, but I always say, ‘Just plug it back in, give it a check, and make sure it’s okay.’ Since I use G-Technology drives, it’s always been fine. Always. I only buy gear that is durable and reliable for that exact reason."
Adler started out shooting the usual suspects at age 15, doing sessions for friends and family, covering weddings, newborns, high school upper classmen, and so on. Soon, she asked all of the professional photographers around her where to go to college and what to study.
Adler recalls, "Every single one of them said, ‘Don’t study photography. Study business. Anybody can take good photographs, but it takes expertise and knowledge to run a successful business."
She took half their advice and landed at Syracuse University, where she studied both Photography and Business. However, it wasn’t until nearly the end of college that she took a class on fashion photography. The class would change her life. She knew she had found what her passion. Pursuing fine art was not enough. Adler craved the extra challenge of taking someone else’s vision and infusing it with her own talent and creativity to make something greater.
After studying fashion photography in London, Adler returned to her home in upstate New York to run a portrait studio while working to transition into fashion photography in New York City on the weekends. She spent her nights working on fashion editorials and weddings side by side. Adler also started building a second career as an instructor.